Monday, 18 January 2010


Money talks ultimately.

It looks like Cadbury the British confectionery company, is going to lose it's independence. It appears Kraft the American company is in friendly talks about a takeover.

I remember back in the late 1980's when a man called Elliot from Oz tried to take over Allied Lyons, then a great British company, Mr Elliot's attempt ultimately failed, he walked away with a huge profit from share activity, Allied Lyons then rationalised into premium brands, even higher profitable brands and Showerings and Vine Products were sold off, with Allied leaving Shepton.

The morale of this tale, if Kraft is successful they will want to recoup the billions of investments, how many British jobs will go, working conditions changed for American profits.

Even if Cadbury's do not sell out, rationalisation will take place, to make the balance sheet stronger, to reward shareholders.

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